Ask yourself what are your messages to your clients. Think about places you place your messages. Here are some to consider:
- Advertising
- Electronic presence
- Business Cards
- Brochures and fliers
- E-mails
- Letters
In all these communications, you are presenting yourself without being there and so the passion is more challenging to convey. However, the well-crafted sentence or phrase can be extremely effective. Spend time on your written communication and if you need help with writing, take a course or invite a marketing company to work with you.
Your electronic presence is significantly important today with the rise of social media and dependence on e-mail. Are you paying attention to your passion when you compose for this media? Review the following:
- Website
- Inside919- profile and comments
- LikedIn
- MySpace
- Blog
Be sure your advertising is in the right publications and that what you are projecting is aligned to your brand.
Face-to-face is often the most effective way to present your brand. Are you doing what needs to be done to promote yourself successfully? Do you speak with pride about your services and products? Do you give that special touch when in conversations? Do you have a basic theme you want to get across? A few things to consider are:
- What you wear
- How you carry yourself
- Your voice
- Your 10-second and 30-second description of your business
- What you do for your clients
Finally, video is a special instance since this has the advantage of being a little like face-to-face. Using video you can craft that message and prepare for yourself, how you are dressed, the background, how you carry yourself, how your personality is portrayed and much more so that the brand can be honed to exactly what you want.
However you communicate with clients, customers, vendors, alliance partners and others, be conscious of your brand and expose your passion. This strategy can go a long way toward winning others as clients and customers.
